Identifying the Keys to a Green Corporate Strategy

I found an interested article the other day in Environmental Leader written by Rich Lechner, VP of Environment and Energy at IBM titled "The Seven Pillars of a Green Corporate Strategy."  The article rang true to me because his messages are very similar to the ones I espouse.  In essence, the bottom line (pun intended I suppose) is the green strategy your organization implements must include a strong cost saving component as well.  We all want to be environmentally sound but any corporation must ask "at what cost?"  As Lechner points out "$1 in energy savings can often drive an additional $6 to $8 in operational savings."  And the reasons are (relatively) simple: If you are able to reduce your energy consumption, aren't you, by default, reducing your energy costs?

Lechner identifies his seven "pillars" of the corporate green strategy as:

• Strategy: Creating an environmental strategy as part of a larger corporate social responsibility initiative can produce beneficial financial and environmental results.
• People: Implementing alternative workspace, providing more online collaboration tools and creating other environmentally-friendly work environments can help attract and retain top talent.
• Information:As we like to say here at PeopleCube, you can't manage what you can't measure.  Knowing how to maximize utilization of shared resources, workspace, and other mission-critical areas of your business can help you better manage costs today - and tomorrow.
• Products: By understanding the environmental impact of their products enable companies to adjust their manufacturing processes.  Further, companies can leverage new technology that provides greater energy consumption intelligence.
• Information Technology:Reviewing the energy consumption of IT related resources can surprise many people.  In fact, some companies are turning to software-as-a-service (SaaS) as a way to reduce costs and carbon emissions of their IT infrastructure.
• Property: By leveraging technology to understand carbon emissions and real estate utilization, you're able to make adjustments to reduce real estate and energy costs. 
• Business Operations: Similar to above.  Organizations need to change their operations processes to reduce costs and carbon footprint.  But in order to do so, you first need to track, measure and analyze existing use and compare it against targeted environmental benchmarks.

As Lechner indicated, going green isn't as difficult or as costly as you might think.  With the right approach, the right planning, and the right technology, you can quickly and easily be on your way to greener bottom line - in more ways than one.

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As Lechner indicated, going green isn't as difficult or as costly as you might think. With the right approach, the right planning, and the right technology, you can quickly and easily be on your way to greener bottom line - in more ways than one.

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I found an interested article the other day in Environmental Leader written by Rich Lechner

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With unprecedented energy price volatility and looming climate regulations, businesses face a new and complex energy paradigm that few are fully prepared to manage. While individual approaches will vary by sector and company, new research from the Pew Center on Global Climate Change shows a growing number of companies recognize that energy efficiency must form the backbone of any corporate strategy to address the new energy frontier.